What Does It Mean
The Amazon sales rank, in and of itself, tells you approximately when the last item of that type sold. For books, you can look around on the Amazon forum or other places and get values which I have condensed in the following table
| 150,000 or less | Within the last 12 hours | ||
| 150,000 to 750,000 | Within the last 3 or 4 days | ||
| 750,000 to 1,500,000 | Within the last two weeks | ||
| 1,500,000 to 2,000,000 | Within the last month | ||
| 2,000,000 to 4,500,000 | Within the last year |
Now those numbers by themselves don't really mean a lot. As they say in the stock market "past performance is no guarantee of future performance". A book that sold 10 minutes ago may not sell for another three years and another book that hasn't sold for three years may sell in 10 minutes.
If that's the case, what good are the numbers? Well, if you add tracking to the mix, you can get some useful information. Suppose, for example, you look at a book with an Amazon rank of 10,000. A short time later you look at it again and it is 30,000. Continuing, you see the rank 'go down' to 50,000, then 75,000, then - well you get the idea. But about 16 hours or so since you started watching, you see it at 10,000 again and, watching this for a week or so you see this same pattern [a low rank going up to about 150K or so, then dropping to a low rank again] repeat itself every 16 hours or so. That data would indicate the book sells about 10 copies a week. If you are the type to be interested in actual data, you might want to look at A time series analysis of Amazon sales rank which presents some data for a particular book which shows just that kind of behavior [with different rankings].
Getting back to that 10 copies a week in our own example; is that a good number? Well, Morris Rosentha seems to think so and presents some results on his Amazon Sales Rank For Books page where he talks about the number of copies sold per week (or per day for the lower ranks) compared to the Amazon rank.
>> 'til next time - DW <<
Labels: Amazion Sales Rank, Amazon, Data Analysis, Idiots, Sales Rank

